LA 411
Client
LA 411
Website
Services
- Business Technology Strategy
- Technology Forensics / Analytics
- Custom Software Solution
- CMS Platforms
- Web Development
- eCommerce
- Project Planning / Management
- Graphic Design
The Challenge
LA 411 hired [iS2 Digital] to improve their existing site's features in terms of design and usability as well as improved support for their listees, adding upsells and extensive CMS migration support.
The Solution
[iS2 Digital] delivered a custom solution to interact with a CMS provider, increase visibility and to handle the demands of the growing list of users to the LA 411 site.
Project Details
- Business Technology Plan: Information Architecture, Functional Specifications
- Custom data workflow with new CMS provider
- Custom forms for user registration, log in and posting items
- Streamlined design and improved UI
- Enabled site registration for exclusive site features and future marketing initiatives
- Improved search function
- Ability for listees to purchase and build enhanced listing capabilities
- Improved site and content management
- Addition of upselling features and tracking
The Client
LA 411 is what Los Angeles Film, TV, & Commercial industry professionals refer to as the "production bible." Whether you are an Advertising Agency looking to hire an experienced Commercial Production Company or in need of a Video Production Company LA 411 has been providing production resources to the entertainment industry for more than 30 years. LA 411 is now owned by Variety Media, LLC.
