American Camp Association
Making a Lasting Impact
Client
American Camp Association
Website
Services
- Business Technology Strategy
- Custom Software Solution
- Web Development
- Project Planning / Management
- Creative Services
- Information Architecture / UX
The Challenge
The American Camp Association (ACA) envisioned a powerful yet user-friendly Find a Camp web application to serve multiple audiences, including Camp Directors, Association administrators, and, most importantly, parents searching for the right camp experience for their families. The platform had to be intuitive, responsive, on budget, and scalable to accommodate evolving user expectations and technological advancements.
The Solution
The project was executed in two phases:
Initial Development: [iS2 Digital] worked closely with ACA to define clear business requirements, conducting user research, traffic analysis, and persona development. Through a structured approach to user experience (UX) design, the team fine-tuned the platform's functionality while maintaining scope and budget. The result was a robust search tool that streamlined the camp selection process for all stakeholders.
Redesign & Optimization: As user behaviors and technology evolved, ACA sought to modernize the platform. [iS2 Digital] redesigned the application to enhance usability, improve search capabilities, and ensure seamless mobile accessibility. The refined user interface and improved experience made it easier than ever for families to explore and select the best camp options, reinforcing ACA's mission to connect families with high-quality camp programs.
Project Details
- Created information architecture, site flowcharts, and wireframes with detailed functional specifications.
- Integrated custom software with Microsoft CRM, ensuring smooth data exchange.
- Developed secure single sign-on (SSO) using PHP, HTTPS, and volatile tokens.
- Built a full administration system for streamlined management.
- Delivered comprehensive system diagrams with hardware and software recommendations.
- Implemented a high-performance, custom search tool for better usability.
- Designed a mobile-responsive site using Bootstrap’s JavaScript framework.
The Client
For more than 100 years, the American Camp Association have joined together as a community of camp professionals to share their knowledge and experience and to ensure the quality of camp programs.
